Established Homes
Houses and apartments across Perth, prepared, positioned and marketed to create the strongest buyer response.
Selling
Sell for what it's
really worth.
Honest advice, the right strategy, and a campaign designed to bring out the best in your home.
$34M+
unconditional sales last financial year
51+
five-star reviews on RateMyAgent
2×
REIWA $10–15M Club member
Since 2004
in Perth property
The approach
Every home needs its own strategy.
No two properties are the same, and the way they're sold shouldn't be either.
Before we talk about marketing, I take the time to understand your property, your goals, and what matters most to you.
From pricing and presentation to timing, marketing, and negotiation, every part of your campaign is considered around one goal: putting your home in the strongest possible position to achieve the best result.
No cookie-cutter campaigns. No unnecessary extras. Just a strategy that makes sense for your home and your circumstances.
Pricing & appraisal
The right result starts with the right price.
The highest appraisal can be tempting. But the highest appraisal and the highest sale price aren't always the same thing.
I base my advice on comparable sales, current competition, buyer behaviour, and what I'm seeing in the market, then explain how I've arrived at the number.
From there, we decide on a pricing and launch strategy designed to create buyer interest and put you in the strongest negotiating position.
I'd rather give you an honest number and a clear plan than tell you what you want to hear simply to win the listing.
You should never have to guess how your agent arrived at the number.
Presentation & staging
Presentation isn't about making your home look expensive. It's about making buyers want it.
Buyers form an emotional response to a home very quickly. Sometimes small changes in presentation can make a significant difference to how a property photographs, how it feels at the home open, and ultimately how buyers perceive its value.
I walk through your home with you and identify what is worth doing, and just as importantly, what isn't.
That might mean rearranging furniture, editing a room, improving lighting, freshening a garden, or bringing in professional staging. Where work is needed, I can also help coordinate trusted trades and suppliers so you're not left trying to manage everything yourself.
The goal isn't perfection. It's to present your home in a way that helps buyers see its potential and creates the strongest possible first impression.
Sometimes the best preparation costs very little. It just takes knowing what buyers notice.
Marketing
Great marketing doesn't just attract more buyers. It attracts the right ones.
Your campaign should make buyers stop, look, and want to know more.
I build the marketing around the property, identifying who is most likely to buy it, what will matter to them, and how we can position the home to create the strongest response.
Professional photography, compelling copy, floor plans, digital advertising, property portals, social media, and The Agency's network all have a role, but only where they add value to your campaign.
Every image, word, and marketing decision should have a purpose: getting the right buyers through the door and creating the conditions for competition.
Your home shouldn't look like every other listing on the page.
Negotiation
Marketing creates interest. Negotiation turns it into a result.
An offer is more than a price.
I look at the buyer's position, finance, conditions, settlement timing and motivation before deciding with you how best to respond.
Sometimes the first offer is the best offer. Sometimes the highest price isn't the strongest offer overall. The important thing is understanding the whole offer before making a decision.
My role is to qualify the buyer, protect your position and negotiate calmly and strategically for the strongest overall outcome, while keeping you informed so the final decision is always yours.
★★★★★
"Lisa arranged the staging that made the apartment look like a show house. The first person to view it asked to take it off the market,
and we achieved a higher sale price."
Seller · East Perth
Read more client reviews →What I sell
Experience across every kind of property.
Since 2004, I've worked across established homes, apartments, off-the-plan developments, house and land, and prestige property throughout Perth.
Off-the-Plan
More than a decade of experience selling new apartments and residential developments, with an understanding of product, pricing and buyer demand.
House & Land
Experience taking house and land projects to market and connecting the right product with homeowners, investors and genuine buyer demand.
Luxury & Prestige
A considered approach to exceptional homes, with presentation, discretion and marketing designed around the right buyer.
Luxury & prestige
Prestige homes, presented to the buyers who value them.
Prestige property calls for a different kind of campaign. Discreet where it needs to be, beautifully presented, and marketed through The Agency's national prestige network to reach the small pool of buyers who will pay what a special home is worth.
Styling and staging, architectural photography, and considered timing all work together, so your home is seen at its best by the people most likely to fall for it.
What's my home worth
Start with the honest number.
An instant online estimate to begin, and a personal appraisal built on comparable sales when you want the real figure.