Off-the-plan apartments
Product mix, pricing, positioning, launch strategy and buyer conversion, informed by more than a decade selling new apartments for developers.
For developers
Build what buyers
actually want.
Honest market feedback, product and price advice, and a sales strategy grounded in real demand. Before you commit, not after.
The consulting
Real feedback, before you commit.
Most developers hear an optimistic pitch. What actually reduces risk is honest market intelligence, early, when the product mix and price points can still change. My background in accounting, combined with experience in Perth property since 2004, means every recommendation is grounded in both the numbers and real buyer behaviour.
More than ten years selling off-the-plan apartments for developers, from entry-level to luxury, and two years in house and land with ABN Realty, part of the ABN Group. The advice comes from someone who has actually sold this product, not just studied it.
The earlier I'm involved, the more useful the market feedback can be. Product mix, floorplans, inclusions and price points are much easier to adjust before they're locked in than after a project goes to market.
- Design and product-mix feedback that reflects real buyer demand.
- Price-mix and positioning grounded in comparable sales.
- Buyer sentiment, demand and an honest read on what is likely to sell.
- A sales strategy across the whole project lifecycle.
- Access to buyer networks in Perth and South-East Asia, with multilingual marketing where appropriate.
House & land
Product, price and sales strategy grounded in what owner-occupiers and investors are actually responding to in the market.
Track record
Projects, not just opinions.
Consulting on residential developments up to $40M, from product design through to project sales.
Design + sell + export
Momentum, Cannington
Contributed to the design and product mix, marketed the project to buyers in East Malaysia, and sold close to 70% in ten months.
Design + sell
South Lake
67 house and land packages designed and taken to market, with 54 sold unconditional.
How engagements work
Flexible, and aligned with your outcome.
Engagements range from a one-off market review to end-to-end consultancy across the life of the project. Where it suits both sides, the consulting fee can be structured to offset against the sales commission, so the advice and the result stay aligned.
The starting point is a conversation about your site, your numbers, and what the market is really telling you.
For developers
Get the honest read before you break ground.
A clear, data-led view of what to build, how to price it, and how to sell it.