Design & delivery
120 apartments designed by Woods Bagot for developer Pathfinder, completed in 2017. One and two bedroom layouts with floor-to-ceiling sliding doors onto private balconies.
Momentum · 18 Cecil Avenue, Cannington
I sold most of
this building.
Seventy per cent of Momentum sold in ten months, through a market that slowed mid-campaign, and more again through construction and completion. If you bought one of them, there's something you probably don't know: I sell established apartments now too.
The short version
One building, start to finish.
Most agents have sold an apartment in Cannington. I helped shape this building, found the buyers for it when the Perth market slowed, and I've since sold one of them a second time.
70%
sold in ten months, through a slowing market
120
apartments in the building
2017
completed · Woods Bagot design
$428k
most recent resale, Oct 2024
How it happened
Involved before the first slab went down.
I was brought in by Pathfinder before Momentum went to market, and contributed to the design and product mix: which apartments to build, at what sizes, at what price points, for the buyers who were actually out there.
That matters more than it sounds. Off-the-plan buyers aren't buying a building; they're buying a precinct that doesn't exist yet. Cannington was mid-transformation, with the Canning City Centre revitalisation reshaping Cecil Avenue around us. Three to six months in, the market started to slow.
So I went looking for buyers who weren't in Perth. East Malaysia runs twinning programs with Curtin University, which is a short trip from Cecil Avenue, and families there were already sending children to study here. I took the project to that market and marketed it in the languages those buyers speak. Twenty per cent of the building sold there.
Then Australian banks stopped lending to overseas buyers, right as settlements fell due. I went to a Singapore bank and had Momentum approved as a security they would lend against, which meant every buyer here could apply to them directly for their own loan. Every sale settled.
Seventy per cent of the building sold in the first ten months, and more again while it was under construction and after it completed.
Then the building filled up, owners settled in, and years later some of them started to sell.
Most of them didn't call me. Not because anything went wrong. They still think I only work for developers. That's fair enough. It's how they met me. But it hasn't been what I do for a long time.
The building
What Momentum actually is.
Where it sits
18 Cecil Avenue, directly opposite Westfield Carousel, with Cannington Station within walking distance and direct buses to Curtin University.
The precinct
Cecil Avenue is the centre of the Canning City Centre revitalisation, the City of Canning's master-planned transformation of the area into a retail, dining and entertainment hub.
Who lives here
A mix. Local owner-occupiers, investors, and overseas families who bought so their children could live here while they studied at Curtin. Many of those students have long since graduated.
Most recent resale
Apartment 702.
One bedroom, one bathroom, one car bay. Sold October 2024 for $428,000, with both sides of that transaction leaving a review.
★★★★★
Lisa was very helpful throughout the purchasing process. She responded promptly to all my enquiries and concerns. She was a good negotiator which resulted in a win-win situation for both seller and buyer. Good job Lisa.BuyerMomentum, Cannington · RateMyAgent
★★★★★
I have been a client of Lisa for several years, and she has consistently exceeded my expectations in every real estate transaction. Whether buying, selling, or renting properties, she has always acted with honesty and integrity, ensuring that my best interests are protected. What sets Lisa apart is her ability to operate independently with full trust. She doesn't just tell me what I want to hear. She tells it like it is, providing a realistic and informed perspective on the market. Her insights have been invaluable in helping me make well-informed decisions. If you're looking for a property agent who is reliable, straightforward, and genuinely committed to your success, I highly recommend Lisa.SellerMomentum, Cannington · RateMyAgent
If you own here
I don't only sell them new.
If you bought at Momentum, you met me as the project agent. Most owners here still assume that's all I do, and quite a few have sold since without realising I could have handled it.
I sell established homes and apartments across Perth now. Apartment 702 sold in October 2024 for $428,000. A resale, in this building, with both the buyer and the seller leaving a review.
In a building of 120 near-identical apartments, the difference between a good result and an average one is rarely the property itself. It's knowing what else is listed, what sold last, which aspects buyers pay more for, and how to make yours the one they choose. I know this building.
And if you bought here from overseas so your son or daughter could live close to Curtin, they have probably graduated by now. If you're weighing up whether to keep it or sell it, that's a conversation I can have in English, Mandarin, Cantonese or Hokkien. And I've done it before, in this building.
If you own at Momentum and you're thinking about selling, start with a conversation. No pressure, no obligation.
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