Selling
You may be wondering what your home is really worth, what you need to do before selling, or whether you can trust the advice you are receiving.
We give you honest answers, a clear strategy and practical support from preparation through to settlement, so you can make each decision with confidence.
The track record
What matters to you
Selling is rarely just about the property.
You may be buying and selling at the same time, managing a major life change, helping a family member, or simply unsure where to begin.
You will always know what is happening, why we are recommending something and what comes next.
Straight answers
Online estimates and recent sales can provide a starting point, but they do not always account for your home's condition, position, presentation or the buyers currently looking.
We assess comparable sales, competing properties, buyer behaviour and current market conditions, then explain how we arrived at our recommended price.
You should not have to renovate everything or spend money without knowing whether buyers will value it.
We walk through your home with you and identify what is worth doing, what can be improved simply and what is best left alone. Where help is needed, we can coordinate trusted stylists, trades and suppliers.
More marketing does not automatically mean a better result.
We recommend only what will reach your likely buyers and give them a reason to act, from professional photography and copy to digital advertising and The Agency's network.
The highest offer is not always the strongest offer.
Price matters, but so do finance, conditions, settlement timing and the buyer's ability to proceed. We examine the complete offer, explain the risks and negotiate calmly and strategically on your behalf.
You remain in control of every decision, but you never have to make it without clear advice.
Buying and selling at the same time
There is no single right answer. The right approach depends on your finances, the type of home you are looking for and how comfortable you are carrying additional risk.
Selling first gives you certainty about your budget and can place you in a stronger position when buying. The trade-off is that you may need temporary accommodation or feel pressure to find your next home quickly.
Buying first allows you to secure the right home when it becomes available. However, you may face additional financial pressure if your existing home takes longer to sell or does not achieve the price you expected.
A longer settlement, an offer subject to the sale of your home or bridging finance may help reduce the pressure.
We can help you understand the likely selling timeframe, plan the sequence carefully and connect you with a suitable broker for financial advice.
The goal is to prevent you from being forced into a decision by a deadline you did not choose.
Why us
Lisa has worked across the complete property lifecycle since 2004, from development land and off-the-plan projects to established homes and prestige property.
Selling properties that had not yet been built taught her how to identify the right buyer, communicate value when it is not immediately visible, protect a price and keep a transaction moving when finance or market conditions become difficult.
“Lisa arranged the staging that made the apartment look like a show home. The first person to view it asked to take it off the market, and we achieved a higher sale price.”
Seller · East Perth
Read more client reviews →What we sell
Houses and apartments across Perth, carefully prepared, positioned and marketed to create the strongest possible buyer response.
More than a decade of experience selling apartments before they were built, often in challenging market conditions and to buyers across different countries and cultures.
Experience helping shape, position and sell new communities, including product design, buyer targeting and staged pricing strategies.
A considered and discreet approach for exceptional homes, supported by premium presentation and The Agency's national prestige network.
What it costs
You are going to ask what this costs, and you should. The honest answer is that it depends on your property, the price bracket and the scope of work it actually needs. Any figure quoted on a web page would be a guess dressed up as a promise.
Fees differ between agents because the work does. Some run a volume model: a low fee, as many listings as they can carry, and a campaign built to sell quickly and move on to the next one. That is a legitimate business. If a fast, clean sale at about market value is genuinely what you want, it may be the right fit for you.
We do not work that way. We take on fewer listings on purpose, because the work that produces a strong result does not scale. Preparation and presentation done properly. The right buyers found rather than waited for. A negotiation worked through to the end rather than closed out at the first acceptable offer.
Our fee is negotiable. It is set against the scope of work your property actually needs, not read off a rate card, which is exactly why we would rather talk it through than publish a figure.
So the question worth asking any agent, us included, is not what the percentage is. It is what the percentage is buying.
What's my home worth?
An online estimate can give you a useful starting point. When you are ready for a more accurate figure, we will prepare a personal appraisal based on comparable sales, current competition and the qualities that make your home different.
