The right buyer pool
Tenanted suits investors. Vacant opens the door to owner-occupiers. We look at your lease, your property and your timing, then show you which path is likely to get the better result.
Selling an investment property
Owner-occupiers buy the lifestyle.
Investors buy the return.
Most campaigns speak to one buyer. I have spent more than two decades selling to both, and my background in accounting means the numbers are presented as carefully as the photos.
We put both buyers in the room, so they compete for your property.
Two buyers, one campaign
Each buyer asks a different question. We answer both.
The best price usually comes from the buyer you didn't plan for. So we market to both from day one.
The owner-occupier asks
“Can I see myself living here?”
We answer with
Styling and photography that show how it feels to come home to.
The investor asks
“What does it return, and what does it cost to hold?”
We answer with
An investor pack with the rent, the outgoings and the yield, set out clearly.
The owner-occupier asks
“When can I move in?”
We answer with
A campaign timed around the lease, so vacant possession is an option when it helps the price.
The investor asks
“Is the income real?”
We answer with
The lease, rent ledger and rental history, checked and ready before launch.
The investor pack
The numbers, ready before the first enquiry.
Investors decide on the figures. If those figures are hard to find, they move on. We prepare them before your property goes to market.
What's in it
- The lease and rent ledger, with the current rent and lease expiry.
- Rental history, and for short-stay properties, verified income records.
- The outgoings: council and water rates, strata levies, insurance and management fees.
- Gross and net yield, calculated and explained in plain terms.
- A depreciation schedule, where one is available.
- Strata records and building information for apartments.
A note on advice
We are not financial advisers, accountants or lawyers, and we will not pretend to be. We give buyers clear, checkable information, and we encourage them to get their own advice before they commit.
Selling with a tenant in place
Tenanted or vacant? We'll show you what each one opens up.
Your tenant, on side
A tenant who feels respected presents the home better. We work with your property manager, give proper notice for every inspection under WA tenancy law, and keep disruption to a minimum.
Timed around the lease
Lease expiry, notice periods and settlement dates all affect who can buy and when. We plan the campaign around them, not the other way round.
Why it works
An agent who reads a spreadsheet as well as a floor plan.
Before real estate I worked in accounting and auditing, then ran my own IT business. I have sold off-the-plan apartments, house and land, short-stay investments and established homes since 2004, so I know how investors think, and what makes them hesitate.
Every campaign still gets the full Loke launch: styling, photography, our buyer database, The Agency's national network and weekly updates through to settlement. How we sell
Thinking of selling an investment?
Start with an honest number, and the yield behind it.
We will appraise your property against recent comparable sales and current rents, and show you how each buyer is likely to see it.